Help good people do cool shit.

Coach House is a venture studio founded by Zach Wardlaw and Vince Cain. The world has enough people building healthcare SaaS trying to be Elon. We're independent and building cool stuff for the good people here in Louisville.

We are working on dozens of projects, and a handful of them are below. Click around. If you don't know where to start, check out Bothy, a nonprofit funding search platform, ArtSpark, an art inspiration iOS app, or Best Boy, a 'what to watch next' data mapping project.

  • AlmanacYou have fewer summers left than you think. Almanac turns a family's travel bucket list into a ten-year calendar, solved against school breaks, budget, and how old the kids will be.
  • ArtSparkA free iPhone app that builds one art prompt a day from five spinning crayons. Keep what you like, re-spin the rest, and any medium counts toward the streak.
  • Best BoyYou look up the director and stop. Best Boy follows everyone else who made it, so a cinematographer you love can take you somewhere you'd never have found.
  • BothySmall nonprofits lose grants to quiet Fridays. Bothy is the workspace where the next thing due is already on the screen.
  • BunkYou find out about Zoo Camp in July, from another parent, at the pool. Bunk would put every camp in Louisville, with ages, dates, prices and open spots, in one searchable place.
  • CitronEvery tennis cap's brim blocks the exact ball you need to see on an overhead. Citron cuts the brim to two inches: long enough for sun, short enough to stay out of your swing.
  • CreatureTypeAn iPhone keyboard that finds any Magic: The Gathering card as you type its name and sends it into the chat as a link, its name, its rules text or the image.
  • Dance CardEvery NCAA tournament bracket, men's since 1939 and women's since 1982, drawn as a circle and stacked by year, so you can follow a school, a player or a coach through every March.
  • FetchlandSix months after a set comes out, the singles get cheap, but building the cart means clicking TCGplayer one card at a time. Fetchland takes a set and a budget and hands back the list, ready to paste in.
  • Food JournalA 4-year-old walks into the produce section and sees the six things they already eat. Food Journal is a book of 1,000 foods, rated 1 to 3, filled in one square at a time.
  • LootIndependent stores compete against Amazon on price and lose. Loot replaces the punch card with real items, dropped, kept, traded, and spent at the stores that gave them out.
  • Open DrawerEvery 2025 men's Grand Slam and Masters 1000 draw as a circle, stacked by date, so you can follow one player through the whole season.
  • OverlookRunning a studio means holding the ventures, the people and the week's commitments in your head at once. Overlook keeps all of it in one place and puts the next decision in front of you, so the work feels like motion again instead of maintenance.
  • Patch BoyStreaming buried who actually played on the record. Patch Boy routes from any credit, a guitarist or a producer, three hops to something you'd never have queued up.
  • RadiiRadio used to be the easy way to have music on. Radii is a speaker with knobs that tune the era, tempo, genre and mood of what plays, and no screen anywhere.
  • RookSeven AI agents play a daily campaign with no one at the wheel. One of them narrates. One of them is watching you.
  • ScholarSpringFile the FAFSA, claim the Pell, add state grants, then stack scholarships. ScholarSpring hands a student the aid ladder in that order, matched from 1,689 awards down to their own county.
  • ShortlistFamilies spend a thousand dollars visiting the wrong colleges. Eight questions, then the schools worth the gas money, grouped into trips.
  • The TelegramA phone is the wrong object for a five-year-old. The Telegram is a button: hold it, talk, and a paper letter chatters out on Grandma's end a minute later.
  • ThornA facilitated half-day diagnostic that maps how a business actually runs and hands the team one ranked report of what to move on first.
  • Veteran Resource ManagementA veteran gets referred somewhere and still doesn't get helped. This screening reads their service history, explains its reasoning in plain language, and points them to someone who can actually help.

If you want to spend some actual real life time with us, swing by Cool People Lunch, Boring Morning, or shoot us a note.

coachhouse.so/about

Helping good people do cool shit in Louisville, Kentuckyhello@coachhouse.so